Shimmer Blue is a lifestyle fashion brand, established in Cape Town in 2020.

It was founded from a lifelong passion for travel and adventure. After spending 20+ years in the UK and returning to Cape Town, we could not easily find high quality, stylish clothes at affordable prices.

From this was born ShimmerBlue - designing and making clothes that carried the essence of European glamour, Asian elegance, and paired with comfort and quality.

Our goal is to inspire you to explore the world around you, both around home, local, and international - and look gorgeous while doing it!

This beautiful country of South Africa has a wealth of talent and untapped potential. That helped us to decide ShimmerBlue would be based in Cape Town, South Africa.

Protecting the environment has always been a priority. We follow a made-to-order ("slow fashion") manufacturing model, and all of our garments are made locally in Cape Town.

Our goal is to provide beautiful, hand crafted apparel for you to enjoy - while exploring the amazing world all around you.

This is where the philiosophy for ShimmerBlue originated:

"Make life your best adventure yet - dressed beautifully, wherever you go".

Your Beauty. Your Way.